From the course: Storytelling for Business Video
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Body and soul
- To put the finishing touches on our main character we look at two more facets: one on the outside, the other on the inside. I call them body and soul. This is where we start connecting your main character directly to the message of your business video and to selling your product or service. Body is self-evident, what does your character look like? If you haven't already decided whether your hero is human, now's the time to start nailing it down. Without knowing a thing about your business, I'd say the odds are good that your character will turn out to be a human being, simply because there is nothing more relatable to a person than another person. Let's say that you've decided that your main character, possibly all you characters, aren't human beings. Full-fledged animation requires artists with talent and experience, and it takes a lot of time, believe me I know. But there are alternatives, simple cell animation can be done much more quickly and cheaply, especially if you or one of…
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