From the course: Storytelling for Business Video
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Main character, meet brand persona
From the course: Storytelling for Business Video
Main character, meet brand persona
- It's time to bring your main character to life. Yes, even before you know your story. Unlike the process of creating a hero for a movie, TV show, or book, you've got a double duty to perform, because the hero of your business video is also going to represent your brand persona. Did you hear that? I just dropped a little marketing speak on you. Basically, your brand persona is that set of relatable human traits and attributes that represent your brand. Let's put it this way. If your company magically turned into a person, he or she would be your brand persona. Sometimes that magic actually happens, but in reverse. Take Apple, the folks who make the phones. What qualities and traits come to mind about the company? How about smart, intuitive, striking, magical, powerful, dependable? How about authoritative, geeky? Certainly not cheap. If you read about Apple, you know that the company can be all these things. If you own an Apple product, you know it can be all these things, too. Now…
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