In Storytelling for Business Video, Roger S.H. Schulman shows the tools and techniques authors and screenwriters can use to make any business video clearer, more compelling, and more persuasive. These tips work equally well whether you're trying to sell a product or service or to simply establish brand awareness.
Roger examines the specific steps it takes to build an entertaining and memorable story, first looking at the various intersections between creative storytelling and marketing. Learn how to find the heroes (and maybe even the villains) of your story and use the three-act structure of Hollywood films to communicate the message of your business in a compelling way. Along the way, Roger builds a video script for a fictitious company step-by-step, and shows how storytelling techniques make the final script better in every way.
- Defining your story
- Finding your business story
- Understanding your audience
- Drawing the dramatic arc for your story
- Discovering the moral of your story
- Authoring the "hero" of your business story
- Finding conflict and resolution
- Outlining and drafting the script for your video
Skill Level Beginner
- The scientist and writer Jeremy Hsu estimates that 65% of our conversations consist of stories. Stories about ourselves. Stories about other people. When we want to communicate important information, we tell a story. And when we aren't busy with the necessities of life, we tell more stories. We make them up. We repeat them. We listen to them. We watch them. Human beings are storytelling animals. So if you want to effectively communicate a message about your business, go the natural route.
Tell a story. I'm Roger Schulman. When I was a child, I yearned to be a storyteller. First I kept a diary to tell my own story just to me. When I grew up, I worked as a journalist for newspapers and magazines, telling other people's stories to everyone. Years later I became a screenwriter, where I could tell my stories to everyone. Now I want to show you how to combine the skill sets of both my careers to tell your story effectively and honestly. Like I hope I just did with my story.
In this course, I'll take you through the steps of using the storytelling techniques of fiction writing to better communicate the non-fiction message of your business video. We'll talk about the nature of story and why it's so important to persuasion, finding the heroes and maybe the villains in your story, and using Hollywood's three-act structure to build your story. Along the way, we'll apply these techniques to creating a short business video for a fictitious company Globe Bank. Let's get started.