From the course: Storytelling for Business Video
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A world of your own
- Your business video will live in a custom made world of its own. By world, I really mean a set of rules that define an environment. In the real world, such rules surround us. They're invisible but they bind us, limit us, liberate us, help define us. Some of the rules are physical, such as gravity. Some are moral, such as the idea that stealing is generally regarded as wrong. Still others are societal, such as the concept that a strong family unit helps build a better, more productive, and happier community. The world of your video may be a lot like the real world, but it doesn't have to be, and even if it resembles the real world, it will be a simpler place, with fewer rules, making each of those rules all the more important. Okay, so what the heck am I talking about? Simply this. Your business video must play by a consistent set of rules, or its message will ring hollow, but if you create the world of your video consciously and never break its rules, your audience will sense its…
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