From the course: Learning PPC with Google Ads

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Conversion tracking for PPC campaigns

Conversion tracking for PPC campaigns - Google Ads Tutorial

From the course: Learning PPC with Google Ads

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Conversion tracking for PPC campaigns

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- [Instructor] Ever been frustrated that you could not see what PPC campaigns are driving sales and revenue? With the help of conversion tracking in your Google ads account, you can finally understand which campaigns, ad groups, keywords, and PPC ads are driving sales or revenue for your business. Conversion tracking is a free tool that shows you what happens after a customer interacts or takes an action after clicking on your ad. Whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you define as valuable, these customer actions are called conversions. When a conversion happens on your site, Google will send a message to Google Ads to mark which campaign, ad groups, keywords, and PPC ads were involved in that conversion taking place. This also happens with Microsoft and other search engines. In order to set this up in real…

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