From the course: Learning PPC with Google Ads

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Cost per click (CPC) and bid management

Cost per click (CPC) and bid management - Google Ads Tutorial

From the course: Learning PPC with Google Ads

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Cost per click (CPC) and bid management

- [Narrator] Have you been insured with the pick for your keyword's cost per click? Picking the right cost per quick or CPC for your keywords can help you manage your bids and make you more money with your PPC ads. The cost per click is how much you pay each time, but potential customer clicks on your PPC ads. The cost per click is also sometimes culture bid or your keyword bid. By managing your bids, your business can influence the amount of traffic, your PPC ads receive. With higher bids, your campaign is likely to receive more traffic, although you will likely spend more money. With lower bids, your campaign is likely to see fewer clicks and conversions. You will also spend less money. Let's say you create a text ad and set a of max CPC bid of 25 cents. If 500 people see the ad and 23 of them click to learn more, you pay only for those 23 clicks. If your max CPC bid was 25 cents, you'll pay no more than 23 clicks…

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