From the course: Writing Ad Copy

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How psychology affects ad copy

How psychology affects ad copy

From the course: Writing Ad Copy

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How psychology affects ad copy

- Do apes window shop? Do pigeons not choose a product because of a bad review? Do camels need to see a brand's logo? If not, why do we? Why do people make the purchasing decisions they do? The relatively new field of marketing psychology has arisen out of questions like these, the purchasing ones, not the camel, and seeks to give marketers insights into not only how our decision's made, but how people differentiate between competing products, and how much information they actually need. Not convinced that psychology actually plays a role in marketing strategy? Well, are you more likely to buy food when you're full or hungry? Think back to the last time you went to Ikea. Where did you see the ad for cheap hotdogs? It was about three quarters of the way through the store, when you've expended enough energy walking around to be hungry again, and just need a little psychological push to finish your journey. Consumer…

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