From the course: Learning PPC with Google Ads

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PPC campaign structure

PPC campaign structure - Google Ads Tutorial

From the course: Learning PPC with Google Ads

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PPC campaign structure

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- [Instructor] The structure of your PPC campaigns can help you save time and money and make you more successful. It's sort of like baking a cake. Putting together the right ingredients or mix is going to have your cake come out perfect. For PPC ads, it's going to help your business make more money and be more profitable. A campaign is a set of related ad groups that is often used to organize categories of products and services that you offer. Your campaign should be centered on a goal and what you want for your customers. You want to make sure there's a consistent campaign theme that makes it easy to write ad copy for what your business sells. An ad group is a subset of a campaign and houses your keywords and PPC ads. A campaign could have one ad group or it could have many ad groups. There is no limit on the number of ad groups you can have, but you don't want to go overboard. You can have 50 or even 100 ad groups on…

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