From the course: Learning PPC with Google Ads

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Is PPC right for your business?

Is PPC right for your business? - Google Ads Tutorial

From the course: Learning PPC with Google Ads

Start my 1-month free trial

Is PPC right for your business?

“

- [Instructor] Before we begin today's lesson, we should talk about demand capture and why it's important for PPC ads. Demand capture means, people are already searching online for what your business sells. If you can show them your PPC ads, you can grow the revenue for your business using marketing. Think about the ice cream truck at a popular park on a hot summer day. This truck is capturing demand for people who want to cool off on the summer heat and have a cool treat. One way to judge if your business is ready for PPC is with your ad spend amount. Ad spend means, the amount of money you're putting in to your PPC ads each month. We recommend clients spend at least $5,000 on average with ad spend, because this gives your business the best chance of success with PPC ads. When a client spends less than, and especially under $3,000 per month, it can be harder to understand what is and is not working without waiting for…

Contents