From the course: Writing Ad Copy
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Psychological triggers: Priming
- Even people unfamiliar with marketing psychology have probably heard of the concept of priming. In a nutshell, it's using a stimulus to effect a later stimulus. The best way to think of priming is the process of planting a seed for a later action. In the most famous experiment involving priming, psychologists found that people were faster to recognize words when similar or related words were given first. For example, subjects who saw the word nurse recognized the word doctor faster than an unrelated term like bread. As you can probably tell by this far in the course, I'm not a brain specialist, but priming kind of makes sense. Doesn't it? It taps into our memories, our sensory perception, and allows your brain to group things together. How does this relate to ad copy? For you, there's two ways you can use priming to your advantage. The first way is by priming readers with conditions or situation. Say you're selling…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.