Remarketing Strategies with Google Ads and Analytics
With Amy Bishop
Liked by 1,970 users
Duration: 1h 1m
Skill level: Intermediate
Released: 5/17/2021
Course details
Turn the people who have already interacted with your brand into paying customers with the power of remarketing. In this course, Amy Bishop teaches the fundamentals of remarketing with Google Ads and Analytics. She shows you how to design a remarketing strategy that works for your business by diving deep into your audience and aligning ads with their interests. Discover key remarketing strategies for common business use cases—like lead generation and ecommerce. Then learn how to segment and create your audiences and measure the ongoing effectiveness of your remarketing efforts all using the intelligent, industry-standard Google Marketing Platform. Plus, get tips for avoiding traffic cannibalization, performing risk-free audience testing, and identifying micro-conversion opportunities.
Skills you’ll gain
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Abiola Oyebolu
Abiola Oyebolu
Lead Strategist @ Mybrandads | Social media Marketing and Advertising | Content strategy and development
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Crystal Whitcomb
Crystal Whitcomb
Digital & Ecommerce Marketing | Brand Marketing | Product Marketing
Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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