From the course: Learning PPC with Google Ads
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Understand your target audience - Google Ads Tutorial
From the course: Learning PPC with Google Ads
Understand your target audience
- [Instructor] How does Google Microsoft know who to show a PPC ad to when you search online? Beyond using keywords to contextually show someone the right ad, Google also has powerful demographic targeting options that let your business target people based on age, gender, parental status and household income. Before we dig into the different targeting options in Google Ads, well, let's learn how you know who you should target with your PPC ads. Talking to your current customers is always the best way to understand who to target with PPC ads. Are they young and in college? Are they older and closer to retirement? This is not easy, but we always encourage brands to talk with the customers and learn who they are, and why they buy from you. When you interview customers, and this could be at in-person events like a craft market or retail store, or you could email your customers instead of a phone call, you want to ask them…
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