From the course: Learning PPC with Google Ads

What is PPC marketing? - Google Ads Tutorial

From the course: Learning PPC with Google Ads

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What is PPC marketing?

- [Instructor] Have you ever wondered why ads show up when you do a search on Google? I, for one, was always curious about where these ads came from, or why they were here. The ads on Google are called Pay Per Click, or PPC ads. I know this ASOS listing is an ad because there's an ad sign beside it. If I was to click on this ASOS listing and go to their site, this means advertisers, such as ASOS, pay a fee a fee to Google, Microsoft, or DuckDuckGo, each time one of their ads in a search engine is clicked on. Using PPC ads means your business gets in front of potential buyers when searching for what you sell on your site. If I was looking to fix my plumbing, I might go to Google and type in plumber near me, and do a search. Then your ad for your business would show up, and people can contact you about buying your services. PPC ads can help you grow your business and make more revenue. PPC is one of the best ways to buy visits for your site for products you sell and why. If I was to click on this Maileg listing that's a PPC ad, and again, we know it's an ad because there's an ad sign beside it, so if I was to click on this listing, go to their site, you can make money while you sleep, since people can find what you sell thanks to Google, and buy a product on your site. Search engine advertising is one of the most popular forms of Pay Per Click advertising, or PPC ads. We can see on this graph that paid search has increased over the last few years, people spend more time online, and businesses invest more money into PPC ads. We can also see forms of advertising like audio, which is the radio, has been decreasing the last few years as people spend less time listening to the radio, so businesses invest less money into that advertising medium. What makes PPC different from search engine optimization, or SEO, is that SEO's something you earn from Google, and you cannot buy your site's placement on Google.com. If you're looking to grow your business and make more money, PPC advertising is one form of advertising you should consider.

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