From the course: Google Universal Analytics Essential Training (2020)

Unlock this course with a free trial

Join today to access over 22,600 courses taught by industry experts.

Accessing Google demo data

Accessing Google demo data

- [Instructor] In the last two videos, we've shown you how to begin collecting data for your own site. Because that's brand new, it can take some time for that data to stream in and populate your reports. But we don't wanna wait to dive into our analysis, so we're gonna borrow some demo data from Google. It'll help us walk through the features of Google Analytics. Now, for this demo data and many of the examples in this Essentials course, the site we're gonna be pulling from and analyzing data for is Google's own demo account, which connected to their merchandise store. This is where they sell t-shirts and other Google things, and Google's allowed us to use the Google Analytics data from that free publicly available analytics property so we can see the realtime, some accurate data, and it also comes from the e-commerce website, which not all of you may have set up, but allows us to see some actual transactions flowing through. So we're gonna be focusing on the reports within this demo…

Contents