From the course: Google Universal Analytics Essential Training (2020)

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Advanced inline filters

Advanced inline filters

- [Narrator] Previously we did a quick inline filter to show Google as a source. But Google can be an organic search engine as well as just a page on Google.com with links to our store, we may want to distinguish between the two. So we'll still be looking for Google as a source in that case, but with the medium of referrals since that's how Google and Linux indicates a link was clicked or referred. Now there are a few ways to do this, but one is the advanced filter. So we go over here to where the inline filter was and we click on advanced, it'll bring this drop down here and we've got a few more options. Now just like before we want to include a source and medium containing Google, but we want to do an and here and we're gonna do another source medium here where it contains referral. Go ahead and apply that. Now we can see that any mediums that weren't referral have been excluded and we're able to surface lots of these pages with less traffic than otherwise would've been immediately…

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