From the course: Marketing Analytics: Presenting Digital Marketing Data
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Audience and presenter assumptions - Google Analytics Tutorial
From the course: Marketing Analytics: Presenting Digital Marketing Data
Audience and presenter assumptions
- [Instructor] When thinking about your team or audience there will be assumptions and expectations every time. And it goes both ways. Those who you're presenting to will have expectations. And you'll go into the presentation and delivery with assumptions that you'll have to make before finishing the content. This will deal with the theme and knowledge share portion. And tying it back to theme, here are some examples of data presentations. Does your audience assume that you're asking for a new or expanded budget? Is this presentation about strategic data around user testing? And is it more than one of these categories? If so, they should be clear from the start. So that it's kind of like a seed in everyone's mind to tie the data to the goal the entire time. Regarding assumptions about how informed the audience is, there's always a knowledge share component. Assessing the level of background information is much more…
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