From the course: Marketing Analytics: Presenting Digital Marketing Data

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Callouts and highlights

Callouts and highlights - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

Start my 1-month free trial

Callouts and highlights

“

- [Presenter] With marketing data presentations, the audience doesn't have the opportunity to interact with the data like they do for reports in analytics platforms. There are no hover options, no drill-downs and no way to change the date or the date range. As you're sending or showing the deliverable, it's up to you to highlight the most important data to focus on. There are many ways to visually manipulate data elements to stand out and things to add to your presentation to make the impact stronger. Two examples of this are creating highlights or points of interest, and also representing time. While you're running through the data in your deliverable and explaining it, you can show everything at once or you can add highlights. With usual content slides, bullet points are there to show importance in order. It's a way to give a special type of emphasis and cadence. With data content and marketing presentations, different…

Contents