From the course: Marketing Analytics: Presenting Digital Marketing Data

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Consistency and credibility in marketing presentations

Consistency and credibility in marketing presentations - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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Consistency and credibility in marketing presentations

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- [Presenter] There are ways to enhance your data story with visual cues and content to form more connections and even more trust. One is giving the bonus of sharing part of your process and another deals with visuals around data and style. It's recommended to use data labels where possible. And when I refer to data labels, I mean adding the metric values right on the chart which you can do right within the chart options in most presentation building tools. This is useful because as you run through your presentation, your viewers won't need to rely on the axes and the grid lines. And data labels shouldn't be added to everything and there will be obvious cases where it doesn't work out. One tweak is to remove them and keep the simplified line graph or you can choose a different chart altogether. That line graph might work well in your dashboard or interactive report but simplifying it for better presentation visuals can be…

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