From the course: Introduction to Attribution and Mix Modeling

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Data quality basics: Campaign tagging and data prep

Data quality basics: Campaign tagging and data prep - Google Analytics Tutorial

From the course: Introduction to Attribution and Mix Modeling

Start my 1-month free trial

Data quality basics: Campaign tagging and data prep

“

- [Instructor] So, I admit, as an analytic consultant this quote has gone through my head a couple of times and it's both comforting and depressing to see that Mr. Babbage suffered the same problems in his computational machines then, in 1864, as we do now with ours. Garbage in, garbage out. If you put the wrong figures into the model you can not expect the right figures to come out. Data quality is paramount, but luckily it's really not too hard. Now, before you go investing money in an attribution tool or anything else, make sure you have your house in order. If you don't know if your house is in order invest in an audit from a qualified professional to tell you how you need help and where. Time and resources invested now will save you tons later because it's not just about the delays it's about getting the wrong guidance from a tool that doesn't have accurate or complete data. So if you want your tools to understand these various sources and be able to have this level of…

Contents