From the course: Marketing Analytics: Presenting Digital Marketing Data

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Data visualization in marketing presentations

Data visualization in marketing presentations - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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Data visualization in marketing presentations

- [Narrator] Even though our focus here together is on the topic of marketing data presentations, let's talk about data visualization goals, which separate these presentations from many other categories. There are some quick, simple tips to make this easier and more understandable. I promise that it's not just about looking pretty or appealing, even though that's always a plus, but it's about something that's almost a psychological skill, to have your audience really personally understand the data, especially if it's a data-heavy presentation. It's a great part of creating a marketing data presentation and can be just as engaging and enjoyable to create as it is to view, because this is what the presentation is all about. And all of the data and all of the planning that you've been waiting to add will be ready to showcase. If you've created dashboards or looked into data visualization in the past, the idea of attentive…

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