From the course: Google Universal Analytics Essential Training (2020)

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Demographics and interests

Demographics and interests - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

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Demographics and interests

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- [Instructor] The demographics and interest reports are a great way to get started with the audience section, and to help you get a baseline of who your users are. We're in the test account I created not too long ago and I haven't touch it since. You may notice when you first enter the demographics over the report here you get this screen instead of a standard report. This is because we haven't enabled the demographics interest reports yet and therefore Google can't track and record those standard demographics about our users. So be sure to read through the fine print here about privacy when it comes to these advertising features, then you can enable demographics and interest reports. Now, you can also enable or disable these features in the Admin tab under the Properties settings if you later change your mind. The reason you have to enable this is Google's going to join the data you collect on your site with the data…

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