From the course: Google Universal Analytics Essential Training (2020)

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Event reports

Event reports

- [Instructor] If you're interested in tracking events, which I strongly recommend if you want to get a good glimpse of user behavior and that intent on your site, it's pretty beneficial to go over these event reports here. Now remember, you need to implement JavaScript on your site to start tracking and reporting this event data. Luckily Google has some events already added to their web story that we can view here, so we can use this data to check out these reports. We come here under the behavior section, under events. And here in the overview you can view your event interactions, of course, in our data over time graph, we've got the sum total events now. But there's a few options here that you could choose. We also see some of these smaller mini reports down here below. Total events, unique events, sessions with events. We don't have anything here in the event value because that optional feature is not used here. But if we did, those would show up there. Down here we can see our…

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