From the course: Google Analytics: Spam Proofing

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Exclude known bots

Exclude known bots - Google Analytics Tutorial

From the course: Google Analytics: Spam Proofing

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Exclude known bots

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- [Instructor] According to incapsula.com research, bots are over 50% of all traffic on the internet. And for smaller websites, they're even 3/4 or 90% of all the traffic you'll get. Now the good new is that most of the bots don't execute JavaScript code. That means that they aren't sending data to Google Analytics. A bot might be a search engine crawling your site for content. Google bot might crawl your site multiple times per day. But a bot could also be a spam bot, that tries filling out your contact form, filling your inbox with unwanted solicitations. Now with bots being over 50% of all of the traffic, if even a small fraction of those do execute JavaScript code it can destroy any significance in your data. So it's better to be safe than sorry. And one of the first things that we can do to spam-proof our analytics is to tell Google Analytics to ignore any known bots. Let's go to our analytics account, and then we'll go to one of our views. And then we will go to admin, view…

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