From the course: Google Universal Analytics Essential Training (2020)
Join today to access over 22,500 courses taught by industry experts.
Geographic location - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Geographic location
- [Instructor] One of the most interesting things to consider about our visitors is simply where they're from geographically speaking, when they're visiting our site. And we consider this segment all the time in the offline world, but it's a little bit trickier on the web where content is accessible to the whole world with ease. Google uses some pretty sophisticated technology to determine as accurately as possible where the geographic location of your user is, and they record that data as part of the visit. So let's come here and navigate to these particular reports. We're in the audience reports under Geo, on Location. Here we see a graphical representation of a map of the world. And the metric we're evaluating currently is users, although we can change this to what we like. And the darker areas here represent more users in this case. You can see down here in the legend, the lighter areas here are one user and the darkest represent 26,000 users for this particular time period. Now…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.