From the course: Google Universal Analytics Essential Training (2020)

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How are users converting?

How are users converting?

- [Instructor] The Conversions reports are all about understanding how your users are converting on your site. But what exactly constitutes a conversion? Is it when a user buys a t-shirt from our online store? Maybe when they submit a Contact Us form or something simple as starting a video on your About Us page. One thing's for sure is Google can't know exactly how to present the Conversions report out of the box for all the Analytics accounts. That's because the concept of a conversion is different for every business owner and every site owner. And that's where these goals come in. The Conversion section is split up between Goals, E-Commerce, Multi-Channel Funnels, and Attribution. All very useful tools. However, we're gonna mostly be focusing on the Goal reports here in this Essentials course. Now remember that the simplest answer to what you should track as a goal is the answer to, "Why do we have a website?". If the purpose is to get lead forms submitted, track that. If the…

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