From the course: Google Universal Analytics Essential Training (2020)

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How are your users engaging?

How are your users engaging?

- [Instructor] Ultimately, publishing a website is about publishing content, and understanding how that content is used and consumed is a principal goal of any analytics package. The behavior reports focus on the content within the pages of your site and how your user can engage with it. Again, you can access the Behavior section here on the left navigation bar under the Behavior site here, it's just under the Acquisition reports we were looking at. And let's go ahead and take a look at the overview here. Here, like the other overviews we've seen, you can get a condensed report made up of most of the important dimensions and metrics within this section. There's the familiar data over time graph, along with a bar of metrics that might be a little bit new to you here. Page views is the total number of times a page was viewed, this specific number being the accrual of all of the views of all the pages within the Google merchandise store that we're seeing here in the month of June. Unique…

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