From the course: Marketing Analytics: Setting and Measuring KPIs

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Importing cost data to Google Analytics

Importing cost data to Google Analytics - Google Analytics Tutorial

From the course: Marketing Analytics: Setting and Measuring KPIs

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Importing cost data to Google Analytics

- [Instructor] To understand your return on investment, you need a way to input your costs into Google Analytics. Happily Google provides just that. If we go down here to admin. Then we want to go to data import, it's under property. Then we need to click create. Now cost isn't the only type of data you can import, you can also import refunds, user data or other campaign data. Let's click continue. Let's give our import a name. And then choose a view. Then Google provides a schema, so these columns must be provided, the date, the medium, and the source. This is how Google associates the cost data to the revenue or other conversion data within Google Analytics. You can also provide additional columns, these are optional. Clicks, cost, impressions. Any number of other columns in here can be provided as well. So campaign, if you wanted to associate your cost down to the campaign level. You could also include…

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