From the course: Google Universal Analytics Essential Training (2020)

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Introduction to reports

Introduction to reports - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

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Introduction to reports

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- We spend most of our time here in the reports section. Let's go ahead and take a high-level look at the types of reports that are available to us in Googlytics, what data they report on, and how they differentiate from each other. The real time reports sections here it's useful is it shows what's happening on our site right now. These are essentially stripped down versions of the various Googlytics reports that simplified to show a very quick snap shot in time. Through this course, we'll examine the full version of each of these reports in depth, so we're not gonna dive in here deeper at the moment, other than to point out that these exist. To be completely honest, unless you're launching a time sensitive unveiling, or something else where you would expect a flood of traffic, there isn't as much value here from an analysis point of view as you might think, to see this snapshot in time. Versus what we really like are trends over time. So we're gonna move on here to the four main…

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