From the course: Marketing Analytics: Setting and Measuring KPIs
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KPIs for subscription-based products - Google Analytics Tutorial
From the course: Marketing Analytics: Setting and Measuring KPIs
KPIs for subscription-based products
- [Instructor] Subscription products have a unique set of KPIs that are important to track. Let's explore how they work and why they're important. We're looking at The Economist website, but really what we learn here today will be applicable to any subscription business. The number one thing that subscription businesses care about is conversion rate, how many people who are not subscribers get to the website and subscribe. So you can see this is front and center, the view subscription options. So the number of people who actually click through to subscribe now is very very important to The Economist. As well as conversion rate, the second KPI that's important is upsell rate. So, for example, if someone buys a more expensive package, that could be worth a lot more over the lifetime to The Economist. However, of you look, something weird is going on here. Each one of these packages is the same price. It's the same offer, 12…
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