From the course: Marketing Analytics: Setting and Measuring KPIs
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Lead generation and sales KPIs - Google Analytics Tutorial
From the course: Marketing Analytics: Setting and Measuring KPIs
Lead generation and sales KPIs
- [Instructor] Businesses that rely on lead generation have a unique set of KPIs that are important to track. Let's explore how they work and why they're important. We're looking at the HubSpot website, but really what we learn here today will apply to any business that uses lead generation. So the first thing that you have to look at is conversion rate. You can see that the main call to action on the website is to get HubSpot for free. Let's click that button. Now indeed there is the free CRM option, but HubSpot's also upselling some of their more sales-driven tools. So Sales Hub, Marketing Hub, where the call to action is to get a demo. The second most important KPI here will be lead qualification rate. So, for example, if you click get a demo, HubSpot's going to be trying to find out more information about your business. What's your job title? How much budget do you have? How many employees are there in your…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.