Skill Level Beginner
- Are you absolutely sure that you're using the right KPIs for your business? Google Analytics is a comprehensive and free platform used by 52% of the internet to track performance against business goals. But having analytics in place is only half of the battle. You need strategy for selecting what to measure in the first place. I'm, Michael Taylor. I have over 10 years experience in the Google Analytics platform and as a founder of a 50 person marketing agency called Ladder, I'm used to teaching marketers and business leaders how to measure their performance using the Google Analytics platform. Join me on LinkedIn Learning where we'll cover topics like how to set up custom dashboards, implement event tracking and map your funnel economics. You'll learn all about the importance of URL parameters, how to use indicator metrics and what KPIs you must track if you have one of the six common business models that we cover. You can't manage what you don't measure so it's time to get started.