From the course: Marketing Analytics: Presenting Digital Marketing Data

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Presentation flow in marketing reports

Presentation flow in marketing reports - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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Presentation flow in marketing reports

- [Instructor] We're focusing on narrative. So the flow is important to the story. We don't want to put chapter five where chapter two is and we don't want to have heavy robust content pieces, one right after the other, which may lose some people and distract from that storytelling aspect. If you read your presentation or deliverable as if you're seeing it for the first time, it's useful to essentially think about how we think. So we see something, which we can consider raw data. We process it. Then we tie it to thoughts and ideas For marketing, we have our raw data from web analytics, social analytics and campaign tracking. Then we tie that to thoughts on performance and opportunities. It's the number one purpose of a data informed marketing presentation. That process is why planning the presentation flow makes an impact. Compared to dashboards and data visualizations that are meant to stand on their own, data…

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