From the course: Introduction to Attribution and Mix Modeling

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TV and search, frequency capping, and budget optimization

TV and search, frequency capping, and budget optimization - Google Analytics Tutorial

From the course: Introduction to Attribution and Mix Modeling

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TV and search, frequency capping, and budget optimization

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- [Narrator] Now besides this cool stuff unifying mixed modeling attribution, some of the vendors are doing some real interesting things pulling in other channels as well. Google has taken advantage of their very unique data set to create a product within their Google Attribution 360 line, called TV Attribution. Now so far, we've looked at website analytics and we've got media that drives directly to sales when mixed modeling and looked at a few of those options but in this case, we don't have clear end-points under our control. So let's say, for example that Tesla announces a new solar-powered car and they announce this with a series of TV spots. You might be curious and learn about this so you do a Google search. Now that Google search takes you to an article by the Wall Street Journal discussing the details of the upcoming product. Now Tesla would obviously like to know that their TV spot drove you to action and that you wanted to learn more. There's no product for sale yet so…

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