From the course: Marketing Analytics: Presenting Digital Marketing Data

Unlock the full course today

Join today to access over 22,500 courses taught by industry experts or purchase this course individually.

Takeaways, comparisons, and action items

Takeaways, comparisons, and action items - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

Start my 1-month free trial

Takeaways, comparisons, and action items

- [Instructor] No presentation is complete without takeaways, comparisons, and action items, in addition to call-outs, highlights, and focal points, especially when considering marketing data presentations. This is also the point in where it becomes a lot more than just the data. This portion of the content is the whole point of the story that you're sharing. So you can try out some methods to get creative and see what works best. Starting with purpose, you can first think about the high level context, commentary, and influence, which all play a part beyond chart visuals. It's a strategy to visualize answering the question of why am I looking at this and why should I care? So these are two questions that should always be at the back of your mind as you build slides and stories. Creatively, context can be textual or involve graphics. They're visual cues to connect to the message or to be the message itself. The rules of…

Contents