From the course: Google Universal Analytics Essential Training (2020)
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Technology - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Technology
- [Instructor] When making design considerations and the trade-offs about how we build our sites, it's useful to be armed with information about the technology that our users are using to access the site. This next set of reports in the Technology section, it can offer up a great deal of information to help us design and build an optimal site for our users. We can head over here to these browser reports in the Audience, Technology, Browser and OS. Now, the individual reports here are going to be first sorted by Browser, as a primary dimension. And then we have same metrics here, we have our Acquisition, Behavior, and Conversion metrics as always. This browser report is gonna tell us the different browsers that are in use in our site. And one of the most common mistakes in site design is to create a site that has problems working in all the different browsers, known as cross browser compatibility issues. But, even if your site doesn't work at all on a particular browser, users on that…
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