From the course: Marketing Analytics: Presenting Digital Marketing Data

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Text content and messaging in marketing presentations

Text content and messaging in marketing presentations - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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Text content and messaging in marketing presentations

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- [Instructor] Adding copy is a tricky part of all presentations. But it's especially difficult for marketing data presentations. In comparison, you'll have to do more explaining, and you have to take what you know as a data-driven marketer and distill it more into layman's terms. Your audience probably isn't as familiar with the platforms and data that you use. And even if the majority are, it's necessary for all presentations to cater to the person or people who have the least familiarity. Those might even be executives who saw kickoff deck and were involved in strategy, but weren't as involved in the middle of the process. So things like changing the display ads or mid campaign reports. They may also be strategic leaders who are not as in the weeds with the data. Our tactics with content to achieve the highest clarity, while keeping the presentation engaging. One is vocabulary when you write the copy or…

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