From the course: Google Universal Analytics Essential Training (2020)

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Understanding funnel visualization

Understanding funnel visualization

- [Instructor] Funnels are an optional part of configuring goals that can help us identify bottlenecks and multi-step processes, and then provide that insight to where we're losing our customers in that process. Let's go ahead and walk through a funnel report on Google Analytics' demo account for the store. Now, if you come down here in Conversions, and you click on Funnel Visualizations, we're going to see something like this. I'm gonna go ahead and close that navigation. This is an older version of a funnel report that Analytics provides. We're gonna go over in the next video the new kind of more interactive version of this, but there's reasons to use this one. I think it's good to go back and really understand how these funnels work before we move on, and at the top here, we can choose which goal we want to analyze. I'm gonna stick with Purchase Completed 'cause that's kinda the true funnel, and then we can come down here and understand our data over time. We can see how these…

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