From the course: Google Universal Analytics Essential Training (2020)

Understanding your digital customers with Google Analytics - Google Analytics Tutorial

From the course: Google Universal Analytics Essential Training (2020)

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Understanding your digital customers with Google Analytics

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- [Corey] If you have a physical brick and mortar store, then you inherently know a lot of things about your customers. You know when they arrive, how long they stay, what they look at, what they need help finding, the questions they ask, how much they buy, and even things like how old they are and if they're male or female. You can probably tell who's new to the store versus who's a regular. But when we have a website, none of this is intuitively obvious. We may see when a sale goes through or a contact us form is submitted, but the rest is opaque. Google Analytics is a free tool from Google that lets you install a small Javascript snippet on your site that unearths a treasure trove of information about your visitors. It monitors each visit and sends the data back to Google where it's processed and put into graphs and other visualizations that allow you to see exactly who's coming to your site and what they're doing. I've been working with Google Analytics for 15 years and I've helped thousands of people learn these essential skills that every digital marketer should have. Join me at LinkedIn Learning so we can take advantage of this powerful and free tool that will transform the way you look at your website. This course will walk you through basic setup, the essential reports, and get you well underway to a firm foundation in analytics so you can know your digital customers.

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