From the course: Google Universal Analytics Essential Training (2020)
Join today to access over 22,500 courses taught by industry experts.
Using annotations in analytics reports - Google Analytics Tutorial
From the course: Google Universal Analytics Essential Training (2020)
Using annotations in analytics reports
- [Instructor] Analytics can tell us what happened, but it often struggles with the why. As analysts, of course, that job falls to us. It's incredibly useful for us to be able to provide our own context and provide more background about what's happening with our site so we can do that analysis easier. In this case, we're looking at the revenue report from the last video, but over a longer time period. We can look along here, and one of the things I see is April 5th, it looks like the revenue shot up on that day. Went from about 10 thousand to all the way up to 60 thousand dollars, but why? We're not sure. Was there a great blog post, did Google run a particularly effective ad campaign for the merchandise store, was that the day that the site went haywire and counted every visitor and transaction five times? We don't know. Now as we research this, we wanna treat the answers to that with as much care as we treat this original raw data. Particularly if we work in a group where multiple…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.