From the course: Marketing Analytics: Presenting Digital Marketing Data

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Whom are you connecting with in your presentation?

Whom are you connecting with in your presentation? - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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Whom are you connecting with in your presentation?

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- [Instructor] Before diving right into the content and building the presentation, knowing the audience and their relation to the information that you're sharing is key. The presentation that you're making is of course not meant to be delivered directly back to you or directly back to someone who does the same exact job as you. As a marketer, there's a reason that you're being tasked to create it or a reason that you need to create it. If you're going into this not knowing that key answer, it's not time to build the presentation just yet, it's time to go back to the data or the stakeholders to make sure you have enough information about your audience. This is said a lot, but thinking about the audience is important. For example, the way you talk about a book or a TV show is going to be very different when talking to someone who has never seen it, someone who's a big fan, or someone who casually watches it and hasn't seen…

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