From the course: Marketing Analytics: Presenting Digital Marketing Data

The power of presenting digital marketing data - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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The power of presenting digital marketing data

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- [Samantha] Presentations are a necessary part of providing top-of-class services to your clients and your team. No matter how hard you work on your market research, campaigns, data analysis and outreach, if a presentation falls flat, there's a missed opportunity to showcase that performance and your work, talent and skills as a data-informed digital marketer. Let's imagine having a perfect, deliverable and sly deck on marketing data. Your audience is paying attention, fully engaged, understands your complex topics, and there's even enjoyment about being there. All of this can be accomplished with pointed strategy, data visualization, communication style and small changes that can be performed in as little as one minute to make a difference in interpretation. And it doesn't have to be difficult or a tedious process. With these concepts, you may even enjoy creating these presentations and sharing data. I'm Samantha Barnes. As a trainer, speaker and consultant, I've prepared over a hundred presentation deliverables on marketing, technical reviews and data strategy decks. Join me on LinkedIn Learning and we'll work together to master concepts and tips to increase your skills and marketing data leadership through presentations. Being able to create informative and persuasive ways to present data has lasting benefits that you can draw on and share throughout your career.

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