From the course: Marketing Analytics: Presenting Digital Marketing Data

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The strategy of narrative format: Discovery and explanation

The strategy of narrative format: Discovery and explanation - Google Analytics Tutorial

From the course: Marketing Analytics: Presenting Digital Marketing Data

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The strategy of narrative format: Discovery and explanation

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- [Instructor] It's helpful to strategize what category your marketing presentation falls into. If you choose which is most appropriate, the strategy of the data presentation will be more focused and impactful. You'll kind of have a map of where you're taking your audience without the risk of having them veer off the path or OF them focusing on something that's not supportive of your goal with the data. Here are some examples of themes that are useful to steer ideas and content, which are topics of discover, explain, call to action, and request. For discovery, that includes market research, measurement, or conversion tracking strategy. And it's just as exciting to create as it is to present. Because of that, keep in mind that it's easy to dive in and just keep going down that research and data rabbit hole as you do create it. The concept of measurement strategies itself is a hefty topic, but in general, it's looking at…

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