From the course: Marketing Analytics: Presenting Digital Marketing Data
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The strategy of narrative format: Request and call to action - Google Analytics Tutorial
From the course: Marketing Analytics: Presenting Digital Marketing Data
The strategy of narrative format: Request and call to action
- [Instructor] Two categories of marketing data presentation strategies are requests and calls to action. These ones are similar and have some overlap with other categories like discover and explanation types, and these may come with some pressure and could use teamwork for creation. As a marketer who's leading data deliverables, it's helpful for you to focus on these high level formats and the data story for those requests and CTAs. Marketing data deliverables around a request can fall into topics like quarterly business reviews to continue work, budget and spend request increases, or extra resources including internal staffing. This requires the most attention to the audience, so much so that part of the data might be researched into the audience itself to make sure to tailor everything specifically to who is listening or reading. If it's for budget, one style of content would be for executive level team members, and…
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