From the course: Creating an Editorial Calendar
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Choosing the right calendar tool
From the course: Creating an Editorial Calendar
Choosing the right calendar tool
- [Presenter] The days of relying on an Excel spreadsheet or a whiteboard as your calendar, are long over. Why? Because there's so many tools available today to help create and manage your editorial calendar in real time amongst multiple contributors in different locations. I recommend choosing one easy to use calendar tool for simplicity sake. This requires testing different tools to determine the best match but my goal is to help streamline that process so you know what to look out for. Choose the right calendar tool for your organization based on the maturity of your efforts, the functionality of the tool and its price. Let's begin with understanding the maturity of your efforts which is basically how sophisticated your editorial activities are whether you work in marketing, public relations, production or otherwise. If you're just getting started, then it's likely your editorial calendar will be simple at first. You…
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