From the course: Creating an Editorial Calendar
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Determine the focus of an editorial calendar
From the course: Creating an Editorial Calendar
Determine the focus of an editorial calendar
- [Instructor] You have to set goals in order to achieve them. And lucky for you, that's what an editorial calendar can help you accomplish. The first step is setting a goal for your calendar to guide your efforts more strategically. What are the typical types of goals to consider? Well, there's a few. The first goal for a calendar that's focused on brainstorming content ideas might be to earn approval for a concept prior to committing to it. Looking at this H+ Sport calendar on Airtable, we can see that all the task listed are ideas for video campaigns assigned to who needs to approve them with specific due dates. Each of these tasks is approval-focused as the goal is moving these ideas from ideas to topics that will definitely be covered by the organization. An important detail here is that all these tasks include a call to action, which is a short line of copy to ensure each team member is aware of what they need to…
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