From the course: Creating an Editorial Calendar
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Keeping an editorial calendar updated
From the course: Creating an Editorial Calendar
Keeping an editorial calendar updated
- [Instructor] Your editorial calendar is never really complete. That's because it'll be reorganized, added to, and adapted to your company's latest developments. It is an always-evolving document that needs to be updated to account for your ever-changing campaigns and projects so it remains organized, accurate, and actionable. Let's review the common adjustments you should be making to your editorial calendar. Start by asking are the projects presented on the calendar organized in an effective manner? This is an opportunity to review if contributors find each project easy to access in terms of quickly finding the information they need, like what task they're responsible for and when they're due. As priorities change, sometimes new projects are added to a calendar, another marketing campaign becomes the focus, or a program slowly loses its importance. Take stock of your calendar to identify if any new sections should be added…
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