From the course: Creating an Editorial Calendar

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Monitoring campaign performance on an editorial calendar

Monitoring campaign performance on an editorial calendar

From the course: Creating an Editorial Calendar

Start my 1-month free trial

Monitoring campaign performance on an editorial calendar

- [Narrator] Your campaigns and projects are the stars of your editorial calendar. Which is why one of the goals of organizing these initiatives on the document is to ensure they succeed as planned. To truly understand if your efforts are a success, I recommend including data about the performance of a campaign or a project directly on your calendar. This way, everyone understands how their support of a campaign impacted it and can learn from the results to improve their approach next time. So what does that look like? It depends, here's a Google Sheets calendar which lists the page views H+ sports articles earned over the last months. On the other hand, if you want to understand the activity related to a project that's not a campaign, you might include data monitoring contract expiration dates or tracking how long tasks are taking. Here on this Trello board, we've added the Harvest time tracking power-up which…

Contents