From the course: Creating an Editorial Calendar
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Planning for content distribution needs
From the course: Creating an Editorial Calendar
Planning for content distribution needs
- [Instructor] Have you ever launched a marketing campaign that didn't go anywhere? Well, I've witnessed many campaigns launch and never get seen. Why do you think this is? I think it's because companies neglect to account for how their campaigns, will be promoted once published. One way to avoid this issue is by addressing content distribution on your editorial calendar. Here's how to account for each consideration. The first, is defining where your campaigns will be shared. Basically, you're using the calendar to keep track of which marketing channels, you'll promote your campaigns on. But how do you know where each gets promoted? Well, if we take a look at the H+ Sport Calendar, we can see that this article will be shared on Facebook, the company's Twitter account, and again, as a part of a Facebook video. Each distribution related task is marked with which channel the activity is happening on, providing a brief…
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