From the course: Creating an Editorial Calendar

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Planning for departmental needs

Planning for departmental needs

From the course: Creating an Editorial Calendar

Start my 1-month free trial

Planning for departmental needs

“

- [Instructor] Communication is key to collaboration at every company. So much so that a survey of 7,000 knowledge workers from 17 countries found that the ease of communication is what leads to good collaboration. One way to encourage seamless communication is by using editorial calendars to account for the needs of multiple departments at once. The point is to make it easier for each department to be aware of what's happening with different initiatives, add their contribution to the right projects, and strategically use their resources. So what does that mean? Well, maybe the PR team wants to be aware of what content is being published on your social channels to avoid any of your pre-planned posts from clashing with unexpected current events. Be sure to ask them directly as well as the teams you interact with regularly should have an opportunity to provide input on the calendars you're producing. But sometimes think of…

Contents