From the course: Creating an Editorial Calendar

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Planning to repurpose content

Planning to repurpose content

From the course: Creating an Editorial Calendar

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Planning to repurpose content

- [Instructor] Not long ago, I was working with a nonprofit that was struggling to produce content on a consistent basis due to its small staff and limited resources. My suggestion? With the direction of their editorial calendar, I told them to repurpose their existing content and campaigns to earn more results from what they've published in the past. To bring you up to speed, repurposing is the process of recycling the information included in your content into a different type of content. Like reusing the insights from a podcast episode and including them in a blog post adapted to present the same information, but from a new perspective with a new format in mind. So how did their editorial calendar come into play? Well, in two key ways. First, their calendar is one way to identify which content should be repurposed into a new form. Per my suggestion, they were already listing a few performance metrics about their blog…

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